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UG programme in

Business (AI Integrated)

Learn business by building it with AI, real-world projects and CXO exposure with international immersions.

UG programme in Business (AI Integrated) at a glance

Duration
3 Years
Seats
120
Format
Full-time
Location – Bengaluru
In campus

Bengaluru · Mangaluru · Patna

Real world business building

Taught by founders, business leaders, marketers and entrepreneurs who are building and scaling businesses in the real world.

Idea 2 Impact

Turn business ideas into real-world impact

Don’t just study business. Build it. Work on real companies, solve real business problems, launch ideas and learn how decisions are made in the real world.

  • Live business projects from semester one
  • Real-world marketing, strategy & entrepreneurship challenges
  • Build, launch and scale your own business ideas
Industry events

Be where business happens

Get beyond campus with business conferences, startup events, marketing workshops and industry meetups throughout the year.

  • Business & startup conferences
  • Marketing & entrepreneurship workshops
  • Industry meetups & networking events
Founder & CXO access

Exclusive access to founders, CXOs and industry leaders

Learn directly from the people building and scaling businesses through intimate sessions, masterclasses and real-world conversations.

  • Founder & CXO masterclasses
  • Interactive industry sessions
  • Direct networking with business leaders
Business challenges

Take your ideas beyond the classroom

Compete in real-world business, marketing, case and entrepreneurship challenges that push you to think, execute and solve under pressure.

  • Business & case competitions
  • Startup & entrepreneurship challenges
  • Marketing & strategy challenges
Career-ready experience

Start building your career before graduation

Get hands-on experience through internships, live projects and opportunities to work with businesses while you study.

  • Internships with startups & companies
  • Live projects with real businesses
  • Build a portfolio before graduation
International immersion

Take your learning beyond borders

Gain global exposure through international experiences, cultural immersion and opportunities to understand how businesses operate across markets.

  • International study experiences
  • Global business & cultural exposure
  • Learn from international ecosystems
Build your own business

Turn your idea into a real business before you graduate

Go from idea to execution with the opportunity to build, test and grow your own venture while you study.

  • Ideate and validate your business
  • Build, launch & market your venture
  • Learn by running a real business

Pathways

One journey.Multiple pathways.

Choose the direction that matches your ambition.

Explore focused pathways designed around different career goals.

  • Pathway 01

    Finance & Accounting

    Build deep expertise in accounting, finance and business decision-making through globally recognised professional pathways.

    • CATrack
    • ACCATrack
    • US CMATrack
  • Pathway 02

    Entrepreneurship

    Turn ideas into businesses — from validating your first idea to launching and scaling your own venture.

    1. Founder Matchmaking
    2. Startup Building
    3. Venture Creation
  • Pathway 03

    Marketing & Growth

    Learn to build brands, acquire customers and drive growth in the digital economy.

    • Brand Management
    • Digital Marketing
    • Growth Strategy
  • Pathway 04

    Family Business

    Prepare to lead, modernise and grow the family business — while building the skills to create your own legacy.

    The family business
    The Next HeirYour own legacy

Learn by doing

More than just academics.

  1. 01 / 07

    One business theme per semester

    Each semester focuses on one core business function, ensuring depth, clarity and real-world relevance.

  2. 02 / 07

    AI embedded in every subject

    AI tools are integrated into every course to enhance thinking, execution and decision-making.

  3. 03 / 07

    Live projects, not just exams

    Students solve real business problems through projects, simulations and industry-led assignments.

  4. 04 / 07

    Industry talks & workshops

    Regular workshops and talks by industry experts to keep you updated with the latest tech and trends.

  5. 05 / 07

    Portfolio over paper

    Real projects replace traditional exams as proof of learning. Every semester ends with real-world output.

  6. 06 / 07

    Industry-ready output

    Graduate with work samples, not just marks. Students build portfolios, not just resumes.

  7. 07 / 07

    Live a vibrant 360° campus experience

    Built like a boardroom, not a classroom — because you're here to build, not just learn.

The syllabus

Industry first, advanced curriculum.

Hands-on learning, curated year by year.

Year 1

Discover

Business foundations + AI literacy. The goal: build business thinking and AI confidence.

What you’ll learn

  • Principles of Management
  • Microeconomics for Business
  • Business Communication & Professional Writing
  • Digital Literacy for Managers
  • Marketing Fundamentals
  • Business Statistics & Data Basics
  • Consumer Psychology
  • Financial Accounting – I
  • Prompting for business research
  • AI for presentations, reports and emails
  • AI note-taking & summarisation tools
  • AI for market research & surveys
  • AI tools for social media & ad creatives
  • Intro to no-code dashboards
  • Excel + Google Sheets (AI-assisted)
  • Public speaking & structured thinking
  • Canva, Meta Ads mock setup
  • Basic SQL / data interpretation

In classroom

Semester 1: Business Thinking & Digital Fluency

How businesses work. Outcome: you can explain a business model clearly, confident using AI as a daily productivity tool.

Semester 2: Data, Marketing & Consumer Psychology

Understanding customers and markets. Outcome: you can analyse markets and customer behaviour using AI.

Projects you’ll work on

  • 01Run a mock brand campaign with AI-generated insights

The people teaching

Quad is run by industry professionals.Not boring professors.

Learn from people who are still building, leading and solving in the industry. 100+ mentors from Google, Amazon, Microsoft, CRED and Apple bring real-world context into student work — reviewing, challenging and guiding it every week.

27%

Industry practitioners

Leaders and builders who still do the job, reviewing student work every week.

  • Hitesh Agarwal

    IIM Ahmedabad

    Razorpay
  • Syed Mujtaba

    ISB Hyderabad

    Apple
  • Shubendu Satsangi

    FMS Delhi

    Microsoft
  • Gopika

    IIM Indore

    Google
  • Neenu

    IIM Mumbai

    Google
  • Ritika

    IIM Mumbai

    Oxyzo

46%

Full-time faculty

Resident educators who own the core curriculum end to end.

  • Cheeradeep Chatterjee

    Christ University, Bangalore

  • Dharmesh Kumar

    North East Christian University

  • Kashish Ameena

    Crestata School of Management, Science and Arts

  • Nikita Mate

    Hong Kong Metropolitan University

  • Rajat Kharbanda

    National Forensic Sciences University (NFSU)

  • Shreyasvi Bajpai

    Dr. B. R. Ambedkar University Delhi (AUD)

  • Akanksha Rai

    Symbiosis

  • Damodar Tiwari

    Makhanlal Chaturvedi National University of Journalism and Communication (MCNUJC), Bhopal

  • Nashit Humam

    Savitribai Phule Pune University

  • Nitish Kumar

    AlmaBetter (IIT Guwahati)

27%

Visiting faculty

Professors who join for a module and leave a mark on the whole cohort.

  • Preeti Khullar

    ISB

    P&G
  • Saurabh Bansal

    IIM Ahmedabad

    Salesforce
  • Taru Raaj

    IIM Bangalore

    AWS
  • Mohit Banka

    IIM Calcutta

    Amazon
  • Priyanka Sadana

    XLRI

    Microsoft
  • Tarin Bansal

    IIM Calcutta

    OfBusiness
  • Hitesh Agarwal, IIM Ahmedabad, now at Razorpay
  • Preeti Khullar, ISB, now at P&G
  • Syed Mujtaba, ISB Hyderabad, now at Apple
  • Saurabh Bansal, IIM Ahmedabad, now at Salesforce
  • Shubendu Satsangi, FMS Delhi, now at Microsoft
  • Taru Raaj, IIM Bangalore, now at AWS
  • Gopika, IIM Indore, now at Google
  • Mohit Banka, IIM Calcutta, now at Amazon
  • Neenu, IIM Mumbai, now at Google
  • Priyanka Sadana, XLRI, now at Microsoft
  • Ritika, IIM Mumbai, now at Oxyzo
  • Tarin Bansal, IIM Calcutta, now at OfBusiness
  • Cheeradeep Chatterjee, Christ University, Bangalore, full-time faculty
  • Dharmesh Kumar, North East Christian University, full-time faculty
  • Kashish Ameena, Crestata School of Management, Science and Arts, full-time faculty
  • Nikita Mate, Hong Kong Metropolitan University, full-time faculty
  • Rajat Kharbanda, National Forensic Sciences University (NFSU), full-time faculty
  • Shreyasvi Bajpai, Dr. B. R. Ambedkar University Delhi (AUD), full-time faculty
  • Akanksha Rai, Symbiosis, full-time faculty
  • Damodar Tiwari, Makhanlal Chaturvedi National University of Journalism and Communication (MCNUJC), Bhopal, full-time faculty
  • Nashit Humam, Savitribai Phule Pune University, full-time faculty
  • Nitish Kumar, AlmaBetter (IIT Guwahati), full-time faculty

Your next chapter

Placementassistance.

Dedicated placement support with resume building, interview preparation and direct connections to recruiters.

  1. Resume building

  2. Interview preparation

  3. Recruiter connections

Recruiter network

Outcomes

Where does Quad take you?

Job placement
  • Secure a 6-month internship to gain hands-on experience
  • Dedicated 1:1 personalised career coach
  • Access to marquee recruiters
Entrepreneurship
  • One mandatory startup to be developed from inception
  • Student-led startup clubs and live projects
  • Idea-to-execution support from startup founders
  • Family business assistance
  • Startup assistance
Higher studies
  • Regular career counselling sessions
  • Specialise in 3 future-ready specialisations
  • Dedicated tutoring for Masters preparation

How to get in

Admission criteria.

Four steps. Then you start.

01

Apply online

Six fields. No essay about your childhood dream.

02

QAT test & interview

Aptitude, then a real conversation. We listen for curiosity.

03

Selection & fee payment

Offer in seven days. Scholarships decided at the same time.

→
04

Start learning

Week one you are on a team, on a brief, on the clock.

What we assess.

  • Academic performance

    Submit your Class X and XII marks (either expected or final) from any recognised board, including CBSE, ISC or equivalent.

  • QAT test

    A 60-minute online aptitude test designed to evaluate your skills, strengths and potential.

  • Online interview assessment

    We evaluate qualities such as problem-solving and creativity through 1:1 interaction with the student.

What is the QAT test?

QAT is a 60-minute online aptitude test designed to assess your skills, strengths and potential. But it's not just about scores — it's about discovering if you're the right fit for Quad.

The test evaluates:

  • Logical reasoning
  • Data interpretation
  • Verbal & written communication
  • Quantitative ability

Fees

UG programme in Business (AI Integrated) fee structure.

SemesterBengaluru
Sem 1₹1,25,000
Sem 2₹1,25,000
Sem 3₹1,00,000
Sem 4₹1,00,000
Sem 5₹1,00,000
Sem 6₹1,00,000
Total₹6,50,000
  • One-time registration charge: ₹2,000 extra.
  • Fees include tuition, examination charges, software development charges and experiential learning fees. All prices are in INR.

Investing in potential

Scholarshipsat Quad.

Quad is committed to supporting talented and deserving students through a comprehensive scholarship programme. Scholarships are awarded on academic performance.

  1. Quad Women in AI Scholarship

    Up to 50% scholarship for women.

  2. First Mover's AI Scholarship

    Up to 50% scholarship for early-bird entries.

  3. Udaan Scholarship

    For meritorious students — the top 10 percentile of Quad exam scorers.

  4. Future Leaders Scholarship

    For change makers, awarded on the basis of a 1-on-1 personal interview.

Education loan partners

FAQs

Frequently askedquestions.

What is Quad AI?

Quad AI is an industry-ready educational institution having programmes designed with curriculum co-curated by IIT & IIM alumni, and dedicated personality development by MAANG leaders. Quad AI focuses on industry-relevant learning, practical skills, and career readiness. Unlike traditional academic models, Quad prepares students for real-world job roles through project-based learning, mentorship, and structured career development support.

How is Quad different from a traditional college?

Quad offers an industry-focused learning experience. Students learn through live projects, real-world assignments, hackathons, industry mentorship and internships — not just classroom theory. We are an Industry Skilling Partner of Medhavi Skills University.

What makes Quad AI different from other institutions?

Quad AI stands out with its industry-focused curriculum, 10 Lakhs+ startup fund training for aspiring entrepreneurs, mentorship from MAANG professionals, and a strong emphasis on practical skills over theoretical knowledge.

Why choose Quad AI for professional education?

Quad AI combines academic excellence with industry-aligned training, modern learning infrastructure, and real-world project exposure. As a new-age school, it focuses on building confident, skilled, and career-ready graduates.

Who should choose Quad?

Quad is suited for students who want to go beyond traditional classroom learning and build strong technical, business and AI skills through hands-on projects, industry exposure, internships and real-world problem-solving.

Where is Quad AI located?

Quad AI currently has campuses in Bengaluru, Mangaluru and Patna. Bengaluru: HSR Layout Mangaluru: Near Kottara Chowki Patna: Rajiv Nagar

What is the admission process?

The admission process includes three steps: 1. Submit your application 2. Appear for the Quad Aptitude Test (QAT) — not applicable to executive education courses 3. Attend a 1:1 online personal interview / counselling session

What is the eligibility criteria for admission?

Different courses have different eligibility criteria. Please refer to the course page for the exact eligibility criteria.

When do admissions open?

We have limited seats. Different programmes have different deadlines. Please refer to programme specific page for admission timeline.

Can I apply if I am a dropper?

Yes, absolutely! We welcome students who have taken a gap year. Many of our successful students are droppers who used the time to prepare better and are now excelling in their careers.

What is the application fee?

The application fee is ₹1,000.

What type of programmes are offered at Quad AI?

Quad currently offers undergraduate programmes in Computer Science (AI & ML) and Management (AI Integrated), and executive education programmes in multiple fields.

What is the curriculum like?

Our curriculum is co-designed with IIT, IIM, FMS, Harvard alumni and industry experts. It focuses on practical skills, includes real-world projects, industry internships, and covers the latest technologies demanded by employers.

What are the internship opportunities at Quad AI?

At Quad AI, internships are an integral part of the learning journey, starting from Day 0. Students get opportunities to work on real-world projects, industry assignments, hackathons and live business problems throughout the course, along with a mandatory six-month paid internship. The focus is on gaining practical experience and building skills that prepare students for the workplace.

Does Quad AI provide career support and placement assistance?

Yes. Students receive 1:1 personalised career coaching, placement preparation, interview training, personal branding support and access to 75+ leading recruiters.

What is the placement record at Quad AI?

We have a strong professional placement team at Quad AI. They have dedicated students assigned for internships, live projects and Placements. We encourage internships from Sem 1.

Is there placement assistance for all programmes?

Yes, all our programmes come with dedicated placement assistance including resume building, mock interviews, soft skills training, and direct company connections.

How can I apply for a scholarship?

Students can apply for scholarships during the admissions process. Scholarships are awarded based on academic performance, entrance-test performance and other applicable criteria.

Are there any EMI or loan options?

Yes, we have partnerships with leading education loan providers. Students can avail zero-cost EMI options and education loans with competitive interest rates. Please ask your counsellor about EMI loan options.

What facilities are available on campus?

Our campus features modern computer labs, high-speed internet, library, sports facilities, cafeteria, hostel accommodation, and dedicated spaces for clubs and societies. Few of our campuses also have sports facilities such as Badminton, Table Tennis, Squash, Pickle ball, Carrom, Foosball etc.

Are there any clubs and societies?

Yes! We have various clubs including Coding Club, Robotics Club, Entrepreneurship Cell, Cultural Club, Sports Club, and more. These help in holistic development beyond academics.

Is hostel accommodation available?

Yes, we provide comfortable hostel accommodation for both boys and girls with modern amenities, 24/7 security, Wi-Fi, and mess facilities.

Still have questions?